A block-party night of live bands, local eats, refreshing drinks, pop-up shops and family fun. Three Friday evenings all summer long — come hang out with your neighbors on Oak Street.
Last summer, downtown Roswell businesses came together to close off Oak Street for a series of family-friendly block parties. It's grown into one of the best nights of the season — and it keeps getting bigger.
Each Jam runs 5–9 PM. Here's how a typical evening flows.
The opening act sets the tone for the evening on the main stage.
Bounce house, crafts and face painting kick off. Food vendors and pop-up shops open along the street.
Peak strolling time. Grab dinner from local restaurants and browse the makers' market.
The night's second act closes things out as the string lights come on.
See you at the next Jam! Streets reopen and we do it all again next month.
Oak Street is closed to traffic between Canton Street and Atlanta Street for the festival.
Where each vendor, food truck and activity sits along Oak Street.
A peek at our vendors and the buzz around the Jam. Tap any clip to play.
Share your photos & clips from the Jam with #OakStreetSummerJam — we repost our favorites.
Get in touch →Vendors & performers — join the lineup for an upcoming Jam and be in next year's highlights.
Join the Jam →Every Jam features Roswell's favorite shops, restaurants and makers. Want to be on this list? Join the Jam below.
Whether you're a maker, a food vendor or a pop-up shop, setup is simple — a table, your products and you. Here's a peek at vendors getting ready and in action.
The Jam is powered by local businesses who want to put their name behind a great community night. We're inviting our first sponsors now — get in early and help shape what the Jam becomes.
Three Friday nights. A closed-off Oak Street packed with local families. Sponsoring the Jam isn't a donation — it's the best local marketing in Roswell, and it shows the community you helped build the night.
Summer Friday evenings, 5–9 PM, May–July
A closed-off street full of local families
Local businesses & vendors on the street
Local Roswell families — your exact customers
Every sponsor is promoted across our website, social channels, and on-site signage. We'll tailor a package to your budget and goals.
Sponsorship puts your business in front of thousands of Roswell families across three summer nights. Packages start small — let's talk.
Become a Sponsor →Oak Street is closed to cars for the Jam, so you'll park nearby and walk in. Here's exactly where to go — including the easiest option if you've got a stroller in tow.
Over 400 free spaces and the most stroller-friendly approach: flat, well-lit sidewalks the whole way, about a 5–7 minute (¼-mile) walk to Oak Street. If you're bringing little ones and a stroller, start here. Arrive before 6 PM and you'll have your pick of spots.
Green St. behind Fire Station #1 (1056 Green St) — 70 free spaces, 24/7. Hagan Center (Canton & Norcross) — 67 spaces, free after 5 PM. Both a short walk in.
The newest covered option at GA-9 & Green Street — currently free during downtown construction. Great if it's hot or raining and you want shade for the walk.
Spots on Canton St & Elizabeth Way are metered after 6 PM (~$2/hr, pay by kiosk or the ParkMobile app). Convenient but limited — the free lots are a better bet for a 4-hour evening.
Enter on foot from Canton Street or Atlanta Street — look for the festival banners and string lights. The whole site is flat and easy with a stroller or wheelchair.
ADA spaces are available in the City Hall lot and the Green Street deck. The closed street itself is flat, paved and fully stroller / wheelchair friendly.
Leashed, friendly dogs are welcome. Bring both cash and cards — most vendors take both. Strollers and wagons are easy to roll the whole length of the street.
Tip: rideshare drop-off is easy too — have your driver aim for the Canton & Norcross corner, then it's a flat one-block walk to the entrance.
Are you a visitor with a question for one of our businesses, or a business that wants to join the Jam? Choose the right side below.
Want to ask about a menu, book a service, or follow up with a business? Send them a note — we'll copy the event team so we can help.
Want a booth, to sponsor, or to perform? Apply below and the organizing team will be in touch with next steps.