A block-party night of live bands, local eats, refreshing drinks, pop-up shops and family fun. Three Friday evenings all summer long — come hang out with your neighbors on Oak Street.
Last summer, downtown Roswell businesses came together to close off Oak Street for a series of family-friendly block parties. It's grown into one of the best nights of the season — and it keeps getting bigger.
Two live acts every Jam — afternoon and evening sets keep the energy going all night long.
Crafts, face painting and a bounce house. A whole corner of the street built just for the little ones.
Delicious food from Roswell's favorite local restaurants and food vendors. Come hungry.
Unique finds from local makers and small businesses you won't see anywhere else.
Water, soda, craft beverages and 21+ options from area vendors to keep the good times going.
String lights, open streets and the whole community out together. This is what summer feels like.
Each Jam runs 5–9 PM. Here's how a typical evening flows.
Bounce house, crafts and face painting kick off. Food vendors and pop-up shops open along the street.
The opening act sets the tone for the evening on the main stage.
Peak strolling time. Grab dinner from local restaurants and browse the makers' market.
The night's second act closes things out as the string lights come on.
See you at the next Jam! Streets reopen and we do it all again next month.
Oak Street is closed to traffic between Canton Street and Atlanta Street for the festival.
A peek at our vendors and the buzz around the Jam. Tap any clip to play.
Every Jam features Roswell's favorite shops, restaurants and makers. Want to be on this list? Join the Jam below.
The Jam is made possible by the generous local businesses who power it.
Sponsorship puts your business in front of thousands of Roswell families across three summer nights. Packages start small — let's talk.
Become a Sponsor →Oak Street is closed to cars, so plan to park nearby and walk in — it's all within a couple of blocks.
Free downtown Roswell parking decks are a short walk from Oak Street. Best bet for the easiest arrival.
Enter on foot from either Canton Street or Atlanta Street. Look for the festival banners and string lights.
The closed street is flat and stroller / wheelchair friendly. ADA spaces available in nearby lots.
Leashed, friendly dogs welcome. Bring cash and cards — most vendors take both.
Are you a visitor with a question for one of our businesses, or a business that wants to join the Jam? Choose the right side below.
Want to ask about a menu, book a service, or follow up with a business? Send them a note — we'll copy the event team so we can help.
Want a booth, to sponsor, or to perform? Apply here and the organizing team will reach out with next steps. We're doubling the lineup this year!